Charlene Bower to Appear on PowerNation TV This Weekend

Timmie Cameron King of the Hammers Finishing Car Featured

charlene bower courtney hansenMESA, AZ   FEBRUARY 18, 2014: Charlene Bower, owner of Bower Media, will be Courtney Hansen’s guest on PowerNation TV talking about the Racer Marketing School & Brand Ambassador Class available online at Air dates will be Saturday February 21st on CBS Sports, Sunday February 22nd on Spike TV, Tuesday February 24th on NBC Sports Network and Thursday February 26th on NBC Sports Network or on  “I am extremely excited about the show airing this weekend and letting all types and levels of racers know about the Racer Marketing School and the simple opportunities that we have for them to learn,” said Charlene Bower. “The whole experience at PowerNation was great and I look forward to seeing how the editors put it together!”

With the topic of the show being about the school, versus their normal vehicle integration, Ian Johnson of Xtreme 4×4 reached out to Jimmy Penner, the team manager for RWR Racing driven by Timmie Cameron. Unknowingly at the time of taping, the East Coast Underground sponsored team would finish 11th at the recent 2015 Nitto King of the Hammers presented by 4 Wheel Parts. The Bomber Fabrication car featured sponsors to both RWR Racing and Bower Media including BFGoodrich Tires, Raceline Wheels and WARN Winch.

The Bower Media School of Professional Marketing started with the Racer Marketing Class where we spend over 6 hours live online diving into concepts, answering questions and teaching you step-by-step how to be a great Marketing Partner with your sponsor. All levels and categories of racers can benefit from this class. The cost of the class is $199, set as a Sportsman entry fee to eliminate price as an excuse. This is a very simple investment into your race program that will pay off two-fold with your first successful sponsorship. “We want to put your team into a position where your sponsor is re-signing your contract before there is even a thought,” said Charlene. “Instead of the other way around where you are never quite sure if they will sign you again. Let’s take all the questions out of the equation and raise your level of value.”

School of Professional MarketingThe Brand Ambassador Class is a tool for those that may not have racing in their bag of opportunities to give a sponsor marketing coverage, but they do have other opportunities to create a marketing buzz. The live 2-hour online class consists of over 30 tips on how to be a successful brand influencer. Many companies are seeing this as a great program for their sales forces as Social Media becomes an even bigger driving factor in consumer decisions. “You may want a bumper for your Jeep that will be a SEMA build, and that is great, but now we can help you build a package of opportunity that will ensure you really get that bumper, and give the company back what they really need,” said Charlene.

There will only be 3 Racer Marketing Strategy Weekends in 2015, limited to 20 drivers and their marketing manager. These are 2.5 intensive days where we dive deep into the business of racing, marketing and media opportunities that are available, complete social media training and live one-on-one media training. “This is the event of the year for racers and their marketing person. They will leave with their brains rolling with information and options to take their team to the next level in marketing. If a team wants to step ahead of their competition, this is a solid way to do it. And we all know that when you step ahead off the track, you will also be stepping ahead on the track!”

The Social Media and Web Class isn’t a normal social media class that you would take from anyone. This live 2-hour online class starts with posting a press release or blog post on your website and then taking that post through all 10+ different Social Media sites. We talk about the pro’s and con’s of each site and how to get the best exposure from all of them. Charlene is available to deliver this presentation in person and turn it into a fun half-day social activity as well.

For more information about the Bower Media School of Professional Marketing, and when the upcoming classes are scheduled, go to This is a Bower Motorsports Media property. Any additional questions can be directed towards Charlene Bower at (714) 394-1716 or


Charlene Bower & Courtney Hansen Announcement on Set:

Photo Credit: RTM Productions


BMM TransInstructor Charlene Bower, founder of Bower Motorsports Media, took her very first job changing tires in a motorcycle shop.  From there she went on to be a part of the management team of some nationally recognized multi-line powersports dealerships.  After over 10 years in motorcycle retail management, it was time for a change.  Putting 6 months aside to experience life as never before, she hooked up her truck to her trailer and wandered from ride spot to ride spot making up for lost weekends on her dirt bike and quad.  While on the road, she found the love of photography and writing.  When a private multi-line magazine company approached her to be a part of their sales team, it turned into the perfect match.  The next few years were based around sales and relationship building, while learning the in’s and out’s of the media world, specifically in the Sand and UTV Markets.  When the economy dropped severely and effected the magazine business, Charlene looked for the niche that needed filling.  It didn’t take long to evaluate that quality PR to the media for needed content was in order.

Charlene works daily to consistently refine the process as the world of media has evolved quite drastically in the six years since opening Bower Motorsports Media. The company has grown to include different properties, all with media and marketing as the core to their creation, including: Race Team Store, I’m Not Just a Girl, Bower Media Promo Gifts, Shirt & Swag Club, Shirt & Bling Club, Inspirational Dirt, Offroad Newswire and most recently the Bower Media School of Professional Marketing among others that are in testing phases.  The Bower Media team is in the backdrop to some of the most successful racers, events and companies in the 4×4 market.  It is normal to find Charlene at offroad events every weekend working to get the shots and the stories to bring the love of motorsports back to those that can’t be there.


I encourage everyone to join us on our social media sites! ~Charlene

                   @charlenebower  #imnotjustagirl

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